Pikasso Reveals Canal 8® Network
Pikasso is delighted to announce the launching of Canal 8®, the new Large Format Digital network.
The announcement comes after the installation of 7 to become 8 large formats LED screens located in Beirut City and on the Highway from Beirut to Jounieh.
Canal 8® provides massive coverage in and out of Beirut, the LED screens are located as follows:
Beirut City: EU Embassy Saifi – Ring Downtown – Port of Beirut – Cola Bridge (Airport road).
Highway: Quarantaine Bridge – Jal El Dib – Jounieh.
Each location is equipped with a dedicated generator operated by Pikasso to guarantee a constant power supply.
Pikasso is always committed to delivering the highest efficiency and display 6 ads maximum of 8 seconds each. As part of its CSR and as a commitment for the safety of our fellow citizens, Pikasso displays static messages.
Advertisers have now in their hands 3 Out-of-Home Pikasso digital opportunities:
Canal 8® Network: to cover main axis of Beirut City and coastal Highway to Jounieh.
Beirut Digital Constellation® Network: 15 screens 4×3 to cover thoroughly Beirut City.
LCD Malls Network: 26 LCD 70’ screens at LeMall Dbayeh and CITYMALL.
This unique Pikasso cross-selling system allows a holistic digital communication and engagement.
Canal 8® originates from the mystical Canal 5, 7 and 9 representing the golden age of Lebanon.
To launch the first digital large format network a teaser / revealer campaign was displayed.
Canal 8® Teaser Campaign: